Two small Italian cities make a third of the world's fine gold chain. Here is how that came to be.
Contents4 sections
Drive the A1 motorway south from Florence and you will pass Arezzo. Drive the A4 west from Venice and you will reach Vicenza. Together, these two unassuming Italian cities account for a remarkable share of the world's fine gold jewellery production particularly chains, bracelets, and findings.
Vicenza: the trade fair capital
Vicenza hosts VicenzaOro, one of the two or three largest jewellery trade fairs in the world (the others being Hong Kong and Las Vegas). Held twice a year at the Italian Exhibition Group's grounds, it brings together 1,300+ exhibitors and 35,000+ buyers. The city itself is home to ateliers like Roberto Coin, Nanis, and Marco Bicego.
- Vicenza district: ~1,100 jewellery firms
- Arezzo district: ~1,300 firms, heavier on chain machining
- Combined annual gold processed: 200+ tonnes
- Italy's share of global fine chain output: ~25-30%
- Italian gold jewellery exports 2023: ~9 billion euro
Arezzo: Tuscan precision
Arezzo's tradition stretches back to the Etruscan period. Modern Arezzo specialises in machine-made fine gold chain: the cable, rope, snake, herringbone, and box link styles that fill jewellery counters worldwide. UnoAErre, the city's largest manufacturer, produces over 30 tonnes of finished gold annually under its own brand and as a private-label supplier.
"In Arezzo, every street has someone who knows how to draw 18K wire to two tenths of a millimetre and lose nothing." Tuscan goldsmith, fourth-generation
Why Italy still wins
Three reasons: skilled bench labour, supplier density, and design culture. The CNC machines used in Arezzo can be bought in Shenzhen. The aesthetic judgement and supplier-network familiarity that allow a 6-week custom-chain order to come together cannot be transplanted easily. Industrial districts built on tacit knowledge are hard to clone.
The threats
Cost pressure from Turkish and Indian manufacturers is real. Generational succession is harder: many small Italian firms struggle to pass leadership to children who would rather work in Milan tech. The next decade will test whether the districts consolidate or fragment.
Bottom line: when you buy a fine gold chain, look at the import paperwork. There is a good chance it passed through Arezzo or Vicenza, even if the brand is American or Asian.
Reader Letters
The mailroom is empty.Be the first to write in.